[Bangalore, 20th June, 2025] : Rumi-
The Spirit of Awadh, a brand known for its deep cultural ethos and
authentic Awadhi, Mughlai, and North Indian cuisine, has taken an unprecedented
route to promote “Dastan-e-Aam”, a
special dastangoi evening by the celebrated Dr. Himanshu Bajpai. Rumi’s creative foray in transit media
positions it as a pioneer in the F&B industry merging culinary art with
India’s rich oral traditions.
The
campaign aims to bring alive the essence of dastangoi, a 13th-century Urdu
storytelling art form inviting audiences to participate in an interactive
contest & win exclusive Rumi vouchers, helping create a more meaningful
relation with the brand beyond visual recall.
“At Rumi, we are always on the look
out for something exciting & new and culturally deep & reviving.
Dastangoi events which we have hosted so far have been our hero-move to engage
maximum people for a more immersive and wholesome experience beyond food. With
Rumi, we aim to build a community rich in history, art and food”, said Mr Rajnish Kumar, Partner at Rumi-Spirit of
Awadh
“This bus branding initiative/
campaign is live at a key route covering Electronic City – Silkboard- KR Puram-
Hebbal- Yelahanka- Airport (almost 60 kms stretch) ensuring high visibility
& maximum engagement by a diverse urban audience — from daily officegoers
to culture-seeking millennials”, he
added.
This
initiative sets a new precedent for experiential and cultural marketing in the
F&B space, showcasing how brands can use potential marketing channels/
mediums with OOH creativity to deliver memorable campaigns.
Event Details:
Dastan-e-Aam featuring
Dr. Himanshu Bajpai
Date: 29th June, Sunday
Time: 7pm onwards
Venue: Sakura Complex, 1st Floor. 2M-317, NGEF
Layout, East, Bengaluru, Karnataka 560043