New Delhi : Axis Max Life Insurance Limited (“Axis
Max Life”/ “Company), formerly known as Max Life Insurance Company Limited”), has
transitioned its official website from https://www.maxlifeinsurance.com to https://www.axismaxlife.com,
marking a strategic milestone in the ongoing brand evolution. The move reflects
the company’s unified brand identity and reinforces its commitment to
delivering a digitally empowered, seamless customer experience.
The domain migration is purely digital in nature and brings no
impact to existing policyholders as all policy terms, benefits, and
services remain unchanged. Customers can continue to manage their policies, pay
premiums, and explore insurance solutions on the Axis Max Life website without
disruption. This update is designed to simplify access while signaling a
modern, unified brand presence under the banner of Axis Max Life.
Rahul Talwar, EVP and Chief Marketing Officer, Axis Max Life,
said, “The migration to our new digital identity – https://www.axismaxlife.com, far
more than a technical transition marks a strategic milestone in the evolution
of our unified brand. It reflects the coming together of two trusted
institutions and reaffirms our commitment to delivering a seamless, secure, and
future-ready experience. By uniting the proven strengths of Axis and Max Life
under one digital roof, we bring ‘Double Bharosa’ to life offering twice the
trust, twice the protection, and twice the commitment to our customers’
financial well-being in a digital-first world.”
This transition underscores Axis Max Life’s commitment to digital-first
transformation and enhanced brand visibility. Building on the December 2024
brand refresh where a new logo combined the trust of Max Life’s blue with the
forward-looking burgundy of Axis, the domain shift reinforces the company’s
values of trust, protection, and innovation.
To avoid confusion, customers are encouraged to bookmark the new website: https://www.axismaxlife.com For
any queries, customers can write to: service.helpdesk@axismaxlife.com
About Axis Max Life Insurance Limited (https://www.axismaxlife.com)
Axis Max Life Insurance Limited, formerly known as Max Life Insurance
Company Ltd., is a Joint Venture between Max Financial Services Limited
(“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive
protection and long-term savings life insurance solutions through its
multi-channel distribution, including agency and third-party distribution
partners. It has built its operations over two decades through a need-based
sales process, a customer-centric approach to engagement and service delivery
and trained human capital. As per annual audited financials for FY2024-25, Axis
Max Life has achieved a gross written premium of INR 33,223 Cr.